id: MjM5Mzg1IDEyMQ

reference: 239385

documentId: 22873697

connectionPointId: 121

lastModificationDate: 1539612240427

Jobbtitel: Commercial Communication Planning Leader

Arbetsbeskrivning:
Se innan Market Support have a mission to enable extraordinary growth by supporting the markets in a new era of meeting the customer. We will empower the markets to realize a simple, unique, and seamless meeting. We will provide our markets with economy of scale and exceptional quality in common solutions for all. We will organize for efficiency and effectiveness. Attract & Activate are driving growth and brand positioning by planning specific projects in the commercial communication part of the Market Support plan in the IKEA Business Plan. About you We are looking for someone who have very good knowledge and experience in developing an integrated multichannel marketing strategy and how to implement it on organisational level. You also have the knowledge in how to integrate marketing strategy with the commercial agenda and how to align communication with business and marketing objectives. If you also have the know-how of activity planning, the commercial calendar and how to ensure customer engagement and retention it´s even better. In this role there is need for you with great leadership skills and the use of sound judgements to make timely and effective decisions. With your capability within stakeholder management you lead the internal stakeholders in a high-level business environment. You have the ability to direct efforts to achieve long-term business objectives and have the understanding of the complexity of the IKEA business. Of course you are a good communicator verbally, visually and in writing in an inspirational way with IKEA tone of voice. And even more important – you are a true ambassador for IKEA values and culture. To be successful as a Commercial Communication Planning Leader you need: • Proven advanced training in Marketing, Communications, Business Management or equivalent • Minimum of 5 years of working with Marketing, Strategic Planning or equivalent • Experience with digital marketing and a multi-channel set-up • Strong project management skills • Strong strategic and tactical skills • Preferred: Knowledge of IKEA brand, culture, values and way of working About the job As the Commercial Communication Planning Leader you will amongst others: • Be responsible for writing specific parts of the INGKA commercial communication plan, as part of the Market Support plan in the One IKEA Business Plan, together with other Commercial Communication Planning Leaders • Plan commercial communication content in conjunction with Inter IKEA System in order to ensure alignment with the global communication plan. Distribute content from Inter IKEA System to the markets • Ensure alignment of INGKA’s Commercial Communication plan with Group Communications for a consistent voice to the customer • Monitor major marketing campaigns for markets as quality check, and measure performance of content from Inter IKEA System in order to continually improve In this role you will report to Commercial Communications Planning Manager and you will be placed at Hubhult, Malmö. IKEA Retail Services, Malmö The IKEA Group is a world leader in the home furnishing business. We are a values-driven company with a passion for life at home. Our vision is to create a better everyday life for the many people. The IKEA Group operates in 43 countries and our retail operations include 321 IKEA stores in 28 countries.

numberOfPosts: 1

jobCategoriesCodes_0: http://data.europa.eu/esco/isco/C2431

abstractJV_contact_0:
In EnglishLink to the vacancy on the Swedish job board

requiredEducationLevelCode: 6

requiredYearsOfExperience: 5

positionTypeCode: directhire

contractTypeCodes_0: fulltime

Arbetsgivare Namn: IKEA AB

source: PES-SWEDEN